Host Tools is seeking to increase its conversion rate by increasing user signups through its homepage and blog. The current challenge is to identify areas of improvement in the website's design, content, and user experience that may be hindering potential users from signing up. The goal of this project is to conduct a thorough analysis of the existing homepage and blog, utilizing principles of digital marketing and user experience design learned in the classroom. The project will involve evaluating the effectiveness of current calls-to-action, content relevance, and overall site navigation. By applying analytical skills and creative problem-solving, the team will propose actionable strategies to optimize these web pages for better conversion rates.

The deliverables for this project include a comprehensive report detailing the findings from the analysis, along with a set of actionable recommendations for improving the homepage and blog. The report should include specific suggestions for enhancing user engagement and increasing signups, supported by data and research. Additionally, a presentation summarizing the key findings and proposed strategies will be prepared for Host Tools' review.