Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years.
This will involve several different steps for the students, including:
- Researching current marketing, design, and branding trends of our competitors and industry leaders.
- Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name.
- Developing a new framework for logo usage guidelines.
- Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets.
- Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Developed and designed 3-4 logos including standalone symbols and versions with our company name.
- Developed a new framework for our logo usage guidelines.
- Creating and presenting a report to the project managers including logo research, designs, and the new logo usage guidelines.
- Created a social media kit with all required logo variations and guidelines to be used on all company platforms.
Bonus steps would include:
- Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.
Final deliverables should include
- A social media toolkit including the logo in various sizes, brand colors, and both with and without text for use on various social media profiles and posts.
- What is the main goal for this project?
-
Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years.
This will involve several different steps for the students, including:
- Researching current marketing, design, and branding trends of our competitors and industry leaders.
- Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name.
- Developing a new framework for logo usage guidelines.
- Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets.
- Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):
- Developed and designed 3-4 logos including standalone symbols and versions with our company name.
- Developed a new framework for our logo usage guidelines.
- Creating and presenting a report to the project managers including logo research, designs, and the new logo usage guidelines.
- Created a social media kit with all required logo variations and guidelines to be used on all company platforms.
Bonus steps would include:
- Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.
Final deliverables should include
- A social media toolkit including the logo in various sizes, brand colors, and both with and without text for use on various social media profiles and posts.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- What images and/or words do we want in our logo?
- What are our brand colors?
- Which font(s) should be used in the logo?
- Input on choices, problems or anything else the students might encounter.
About the company
- https://Alanawinchesterphotography.com
- 0 - 1 employees
- Arts, Business services, Marketing & advertising
Brand photography services for small business and corps.