Creating Graphic Design Assets

Our company has had the same design assets for several years, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used.Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions.Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager.Executing the full designs for each branding asset using Canva, based on the approved thumbnails.Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Pricing Model Development

We would like you to develop and test a series of pricing model options and present an effective data-based pricing model recommendation for our brand photography services. You should conduct primary and secondary research to confirm your recommendation is validated by our target customer in this market. To accomplish this, we believe you will need to conduct the following research:Our organization’s costs, target customer, revenue targets, and business goals.The competitive landscape of this new market.Organizing focus groups, surveys, and/or customer discovery interviews to get input and feedback on potential pricing models.Using targeted online ads to A/B test landing pages with different price models.We want to enter this new market with a proven pricing model so that we can have a successful launch.

Logo Usage & Guidelines Update

Our company is looking to create a new logo to update the image of our brand and give us a fresh look. We hope to retain the “feel” of our brand and remain recognizable as we have established ourselves as a trusted company over the past several years. This will involve several different steps for the students, including:Researching current marketing, design, and branding trends of our competitors and industry leaders.Developing and designing 3-4 logos for us to choose from, including standalone symbols and versions with our brand name.Developing a new framework for logo usage guidelines.Creating a social media toolkit with the chosen logo in different sizes, colors, and text variations to be used in the company’s social media and design assets.Creating potential profile and cover photos for our social media platforms using the new logo and updated logo usage guidelines.

Digital Content Creation

I want to revamp our social media and email marketing content to attract more clients.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.