Project scope
Categories
Market research Operations Project management Market expansion Marketing strategySkills
marketing strategies customer service design strategies strategic planning planning competitive analysis financial data marketing project management cultural responsivenessDiversity Connected aims to strategically grow its customer base by expanding into the government sector while enhancing its presence in the commercial market. The project focuses on developing a scalable operational framework to manage large-scale projects across both sectors. The team will create a marketing strategy to boost brand visibility and credibility in new markets, specifically targeting government agencies and commercial clients. Additionally, the project will design strategies to balance the demands of commercial and government projects, ensuring consistent quality. The ultimate goal is to increase revenue from government contracts by 25% within two years and secure partnerships with at least three new government agencies.
Project Type:
Focus on the following growth objectives:
1. Growing an existing customer base
2. Expanding into a new customer segment (government contracts)
Primary Goals:
● Develop a scalable operational framework to manage simultaneous, large-scale projects
across commercial and government sectors.
● Build a marketing strategy that enhances brand visibility and credibility in new markets.
● Design strategies for balancing commercial and government projects while maintaining
consistent quality.
Target Customers:
● Government agencies seeking compliance-focused, scalable solutions for event
planning and project management.
● Commercial clients aiming to execute multi-location campaigns with culturally relevant
strategies.
Success Metrics:
● Increased revenue from government contracts by 25% within the first two years.
● Secured partnerships with at least three new government agencies.
● Enhanced customer satisfaction scores for multi-location projects.
Additional Constraints:
The solutions must align with the company’s mission to foster community connections and
integrate advanced technology, ensuring sustainability and long-term impact.
The project will deliver a comprehensive operational framework that supports simultaneous management of large-scale projects in both commercial and government sectors. Additionally, a detailed marketing strategy will be developed to enhance brand visibility in new markets. The team will also provide a strategic plan for balancing project demands while maintaining quality. These deliverables will be presented in a final report and a presentation to Diversity Connected's leadership team.
Available upon NDA execution:
1. Customer and market data, including demographics and trends.
2. Financial data on past sales and profit margins.
3. Insights into industry trends and competitive benchmarks.
4. Detailed reports on past marketing campaigns and analytics.
5. Relevant operational metrics and performance data.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
We are an “Integrated Category Management & Strategy” company. Since 1993, Diversity Connected continues to thrive as the go-to experts in category management because we utilize a fresh perspective to delivering insights and creating plans that help businesses grow. The market is rapidly and constantly changing, but the relationship between Retailers and Consumers, however, have lagged. True expertise, strategy and transparency yields the customer-loyalty and longevity that manufacturers and retailers require to succeed.
That’s exactly how Diversity Connected works: Innovative solutions that connect customers with brands in a meaningful way.