Preferred learners
- Canada
- Academic experience
Categories
Project scope
- What is the main goal for this project?
-
We are a Psychology clinic based in Calgary, Alberta, Canada. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s services, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
- Creating website content and design
- Design social media and branding materials
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s services and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Produce website and social media content and design work
- Assist with video editing
- What is the main goal for this project?
-
We are a Psychology clinic based in Calgary, Alberta, Canada. We hope to revamp our social media marketing to attract more customers.
We would like to work with students to design a new social media marketing campaign for our company.
This will involve several different steps for the students, including:
- Familiarizing themselves with our company’s services, social media campaign goals and target market.
- Identifying social media channels and strategies suitable for our company.
- Planning types of campaign content to create for each channel.
- Identifying metrics to monitor throughout the campaign.
- Creating a social media content calendar that outlines important steps in the campaign.
- Creating website content and design
- Design social media and branding materials
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Understanding of our company’s services and goals
- Identification of suitable social media channels and strategies
- Identification of types of campaign content to create
- Identification of metrics to monitor the campaign’s success
- Produce website and social media content and design work
- Assist with video editing
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our current products and social media marketing
- Our customer and industry insights
- Input on choices, problems or anything else the students might encounter.
- What skills or technologies will help learners to complete the project?
-
In order to complete this project, students can self-teach, but it is beneficial to be familiar with:
- Social media marketing
- Wordpress
- SEO
- Canva (or other design tools)
About the company
- https://innerloguetherapy.com
- 2 - 10 employees
- Hospital, health, wellness & medical
Psychology and Counselling clinic providing virtual therapy across Alberta, Canada and in-person sessions at our Calgary office.