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Pifitapp Inc.
Winnipeg, Manitoba, Canada
Anthony Panchoo
Founder
(20)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Design & creative UI design UX design Market expansion Product or service launch Mobile app development
Skills
wireframing software design user interface testing digital content digital advertising mobile application development design tool user experience (ux) user interface prototyping apple ios
Project scope
What is the main goal for this project?

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.

Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.

Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.

What's involved:

  • Conduct background research on existing or comparable models.
  • Identify key areas of focus from inception to implementation for the design and build of the mobile app.
  • Learn and use various software design tools such as Figma.
  • Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:

  • Familiarize themselves with our concept.
  • Thought-process the design layout and flow prior to the design stage.
  • Familiarize themselves with a design tool of their choosing and understand how it work. We strongly recommend Figma.
  • Design and build inside of the design tool all the needed screens for a mobile application prototype of our product.
  • Present the final design (wireframe) screens to us with the context of all the choices made, problems encountered, and next steps they recommend.

Bonus steps would include:

  • Conducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this.

Final deliverables should include:

  • The design screens and all assets in a shareable format.
  • A presentation as stated above of the final designs.
  • Colour palette to choose design theme colour.
How will you support learners in completing the project?

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Current product understanding
  • Industry-standard design tools and applications
  • Any sort of branding or styling advice
  • Input on choices, problems or anything else the students might encounter
  • Regular checkpoint meetings on a bi-weekly basis, minimum 60 mins per meeting
Supported causes
No poverty
About the company
  • https://www.pifitapp.com
  • 2 - 10 employees
  • Business services, Consumer goods & services, Public relations & communications, Hospitality, Marketing & advertising

Our company is designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.

Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.

Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.