Clé Maîtresse is seeking to expand its market presence in Canada and the U.S. by identifying and qualifying corporate leads that align with its strategic focus. The goal of this project is to support the export positioning and market validation of the Hannai platform. Learners will conduct market research to identify potential corporate clients that fit Clé Maîtresse's target profile. They will analyze industry trends, competitor activities, and potential client needs to create a comprehensive list of qualified leads. This project provides an opportunity for learners to apply their knowledge of market analysis, strategic planning, and business development in a real-world context. The project will focus on developing a systematic approach to lead qualification that can be replicated for future market expansion efforts.

The deliverables for this project include a detailed report and a presentation. The report will list qualified corporate leads in Canada and the U.S., along with a rationale for their selection. It will also include an analysis of market trends and competitor activities. The presentation will summarize the findings and provide strategic recommendations for Clé Maîtresse's market expansion efforts.