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dotted8
Charlotte, North Carolina, United States
DJ
Co-Owner | Director of Operations
2
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Market research Competitive analysis Market expansion Social media marketing
Project scope
What is the main goal for this project?

The main goal for the project is to build a competitive landscape for our company and provide an analysis of our competitors. Additionally, the project aims to create a social media campaign strategy.


This will involve different steps for the learners, including:


- Researching and analyzing the current market landscape and identifying key competitors.


- Creating a comprehensive report on the strengths, weaknesses, opportunities, and threats of the identified competitors.


- Developing a social media campaign strategy that aligns with our brand and includes a content calendar with post ideas.


- Conducting market research and analysis to identify potential expansion opportunities for our products.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, learners should complete the following tasks:


- A detailed competitive landscape report with an analysis of key competitors.


- A social media campaign strategy outlining content, platforms, and target audience.


- A market expansion report highlighting potential opportunities for our products.



Final deliverables should include:


- All research materials and data used in the reports.


- Comprehensive reports on the competitive landscape, social media campaign strategy, and market expansion opportunities.


How will you support learners in completing the project?

We will be available for guidance and to answer questions daily via email. If video calls are needed, we will be available once weekly. We will make available our brand documents and information on our services/offerings.

What skills or technologies will help learners to complete the project?


In order to successfully complete this project, learners should have the following skills:


- Market research and analysis


- Competitive analysis and strategic planning


- Social media marketing and campaign strategy development


- Report writing and data presentation



Nice to haves for learners include:


- Experience with marketing and brand strategy


- Knowledge of digital marketing tools and analytics platforms


- Familiarity with industry trends and market expansion strategies

About the company

We craft solutions that resonate and drive growth. From global tech giants and universities to local small businesses and non-profits, we’ve helped companies of all sizes and industries excel. Our comprehensive suite of services seamlessly blends creativity and technology, putting clients at the forefront of the ever-evolving marketing and design landscape.