Social Media Marketing Campaign

We are in the process of launching our rebrand. This includes an updated visual brand, a new suite of service offerings, and a new website. We'd love to partner with students to develop a social media marketing campaign that will deploy in the weeks following our launch. Through this campaign, we'd like to educate our current following on our changes as well as provide prospects with a polished platform.

Marketing Strategy

The main goal for the project is to build a competitive landscape for our company and provide an analysis of our competitors. Additionally, the project aims to create a social media campaign strategy.This will involve different steps for the learners, including:- Researching and analyzing the current market landscape and identifying key competitors.- Creating a comprehensive report on the strengths, weaknesses, opportunities, and threats of the identified competitors.- Developing a social media campaign strategy that aligns with our brand and includes a content calendar with post ideas. - Conducting market research and analysis to identify potential expansion opportunities for our products.