Peak Beverage Co. is seeking to enhance its understanding of the market fit for its products and identify its target audience more precisely. The goal of this project is to conduct a comprehensive market analysis to determine the characteristics and preferences of Peak's current and potential customers. This involves analyzing existing customer data, researching industry trends, and identifying key demographics that align with Peak's brand. Additionally, the project aims to develop strategies to increase repeat customers and improve customer retention. By understanding customer behavior and preferences, Peak Beverage Co. can tailor its marketing and product offerings to better meet customer needs and foster brand loyalty. The project will involve tasks such as data analysis, market research, and strategy development, all of which are closely related and can be completed by a team of marketing students.

The project deliverables will include a detailed market analysis report that outlines the target audience and market fit for Peak Beverage Co. Additionally, the team will provide a strategic plan with actionable recommendations to increase customer retention and repeat purchases. This will include a presentation summarizing key findings and proposed strategies, supported by data and research insights. The deliverables will be designed to provide Peak Beverage Co. with clear, data-driven insights and practical strategies to enhance customer engagement and loyalty.