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Market research Digital marketing Product or service launch Marketing strategy Social media marketingSkills
scheduling tiktok social media strategy research automationThe goal of this project is to design a comprehensive social media strategy to support the launch of Pink Iguana. Students will research audience segments, identify the most effective platforms (e.g., Instagram, TikTok), and develop a content plan that leverages Michael’s existing influencer network. This will lay the groundwork for consistent brand visibility and engagement as the product enters the market.
- Conduct audience and competitor research to identify trends and opportunities.
- Define brand voice and content themes aligned with the tropical craft beer vibe.
- Plan a 4–6 week pre-launch and launch content calendar.
- Recommend tools for content scheduling and automation (e.g., Buffer, Later).
- Final deliverables: a written social media strategy report, platform-specific content samples (e.g., Instagram post mockups), and a scheduling calendar.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
A new low calorie, tropical flavored, craft beer brand.
Aiming to disrupt the legacy light beer market with our exciting innovative lifestyle brand.