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Gully Klassics
Toronto, Ontario, Canada
SO
Director
(1)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing Communications Market research Sales strategy
Project scope
What is the main goal for this project?

The main goal for the project is to develop a B2C digital marketing campaign strategy for Gully Klassics products. This will involve several different steps for the students, including:


- Conducting market research to understand the target audience and their preferences.


- Creating a comprehensive digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.


- Developing engaging and creative content to promote Gully Klassics products.


- Implementing and monitoring the digital marketing campaign to measure its effectiveness.


- Analyzing the campaign's performance and making adjustments as needed to optimize results.


What tasks will learners need to complete to achieve the project goal?


By the end of the project, students should complete the following list of activities:


- A detailed market research report outlining the target audience, their preferences, and behavior.


- A comprehensive digital marketing plan with specific strategies for social media, email marketing, influencer partnerships, and online advertising.


- Engaging and creative content for the digital marketing campaign.


- Implementation and monitoring of the digital marketing campaign with performance metrics.


- Analysis of the campaign's performance and recommendations for optimization.



Final deliverables:


- A final report including the market research, digital marketing plan, campaign content, implementation and monitoring results, and performance analysis.


- A presentation explaining the digital marketing strategy and its expected impact on Gully Klassics products.


How will you support learners in completing the project?

Students will be supported with a dedicated staff who will guide and assist them in completing the project and also with all necessary resources as well.

About the company

At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.