Preferred learners
- Anywhere
- Academic experience or paid work
Categories
Project scope
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for introducing Peruvian eco friendly, sustainable artisanal alpaca winter accessories to the Boston market. The strategy should focus on increasing brand awareness, driving traffic to the company's website, and ultimately increasing sales in the target market.
- What tasks will learners need to complete to achieve the project goal?
-
- Researching the target audience in the Boston market and understanding their preferences and behavior on social media platforms.
- Developing a content calendar with engaging and informative posts that highlight the unique selling points of the products.
- Identifying and engaging with influencers and local Boston-based fashion bloggers to promote the brand and products.
- Creating visually appealing and cohesive brand imagery and messaging across different social media platforms.
- Implementing paid advertising campaigns on relevant social media platforms to reach the target audience.
- Analyzing the performance of the social media campaign and making adjustments based on the data.
Note. The company has found a niche at the Boston market . However is open to opportunities at the Vancouver market.
- What is the main goal for this project?
-
The main goal for the project is to create a comprehensive social media campaign strategy for introducing Peruvian eco friendly, sustainable artisanal alpaca winter accessories to the Boston market. The strategy should focus on increasing brand awareness, driving traffic to the company's website, and ultimately increasing sales in the target market.
- What tasks will learners need to complete to achieve the project goal?
-
- Researching the target audience in the Boston market and understanding their preferences and behavior on social media platforms.
- Developing a content calendar with engaging and informative posts that highlight the unique selling points of the products.
- Identifying and engaging with influencers and local Boston-based fashion bloggers to promote the brand and products.
- Creating visually appealing and cohesive brand imagery and messaging across different social media platforms.
- Implementing paid advertising campaigns on relevant social media platforms to reach the target audience.
- Analyzing the performance of the social media campaign and making adjustments based on the data.
Note. The company has found a niche at the Boston market . However is open to opportunities at the Vancouver market.
- How will you support learners in completing the project?
-
our staff is willing to share any time requerid to get information needed.
Access to the website and our media platforms.
- What skills or technologies will help learners to complete the project?
-
Skills needed to successfully complete the project include:
- Social media marketing and advertising
- Market research and consumer behavior analysis
- Content creation and copywriting
- Influencer marketing and partnership management
- Data analysis and performance tracking in social media marketing
Supported causes
About the company
- https://Www.millma.org
- 11 - 50 employees
- Apparel & fashion, Environment, Trade & international business
Millma & Qaytu , means wool and yarn in the Quechua language spoken by the alpaca farmers in the highlands of Peru.
Our mission is to improve quality life of Andean communities connecting theirs products with the international
Market.
The objective is to produce and export our own handcraft alpaca items and replicate this business model in the alpaca farmers communities.
Currently , farmers sell alpaca fiber as a raw material for a low income and artisans buy yarn to the textile industry for a high price .
Our proposal is to organize communities to have a ltextile center where the wool is converted to yarns then to garments and eventually exported to the USA and Canada market.