Social Media Campaign Strategy for MILLMA & QAYTU SAC

Closed
MILLMA & QAYTU SAC
Arequipa, Arequipa, Peru
Project
Academic experience or paid work
120 hours of work total
Learner
Anywhere
Intermediate level

Project scope

Categories
Market expansion
Skills
target market social media target audience brand awareness social media campaigns advertising campaigns selling techniques sales
Details

The main goal for the project is to create a comprehensive social media campaign strategy for introducing Peruvian eco friendly, sustainable artisanal alpaca winter accessories to the Boston market. The strategy should focus on increasing brand awareness, driving traffic to the company's website, and ultimately increasing sales in the target market.

Deliverables

- Researching the target audience in the Boston market and understanding their preferences and behavior on social media platforms.


- Developing a content calendar with engaging and informative posts that highlight the unique selling points of the products.


- Identifying and engaging with influencers and local Boston-based fashion bloggers to promote the brand and products.


- Creating visually appealing and cohesive brand imagery and messaging across different social media platforms.


- Implementing paid advertising campaigns on relevant social media platforms to reach the target audience.


- Analyzing the performance of the social media campaign and making adjustments based on the data.


Note. The company has found a niche at the Boston market . However is open to opportunities at the Vancouver market.

Mentorship

our staff is willing to share any time requerid to get information needed.

Access to the website and our media platforms.


Supported causes

The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.

No poverty

About the company

Company
Arequipa, Arequipa, Peru
11 - 50 employees
Apparel & fashion, Environment, Trade & international business

Millma & Qaytu , means wool and yarn in the Quechua language spoken by the alpaca farmers in the highlands of Peru.
Our mission is to improve quality life of Andean communities connecting theirs products with the international
Market.
The objective is to produce and export our own handcraft alpaca items and replicate this business model in the alpaca farmers communities.
Currently , farmers sell alpaca fiber as a raw material for a low income and artisans buy yarn to the textile industry for a high price .
Our proposal is to organize communities to have a ltextile center where the wool is converted to yarns then to garments and eventually exported to the USA and Canada market.