Stress Busters Community Engagement Strategy

The project focuses on developing a comprehensive community management and engagement strategy for Madhurima Sappatti's "Stress Busters" community. The goal is to enhance member interaction, increase participation, strategy to increase the number of members, and foster a supportive environment for individuals seeking stress relief. The project will involve analyzing current engagement levels, identifying areas for improvement, and crafting a strategic plan to boost community involvement. Learners will apply their knowledge of digital communication, social media management, and community building to create a tailored strategy that aligns with the community's objectives. The project will also include the execution of strategies to test them, gather feedback for further refinement, and make appropriate shifts.

Stress-Free Social Media Strategy

The project aims to enhance the social media presence of Madhurima Sappatti by leveraging market research, strategic planning, and content creation. The primary goal is to gather insights into potential questions and content touchpoints that resonate with the target audience, thereby building trust and credibility. The project involves analyzing current social media trends and identifying potential areas for content creation with a focus on lead generation and boosting engagement across platforms. Learners will apply their classroom knowledge in social media marketing to develop a comprehensive strategy that aligns with the brand's objectives. The project will also involve creating visually appealing content using tools like Canva and editing video clips from past interviews to enhance the brand's storytelling. This project will be handled by a team of students as opposed to individuals based on what they align most with, and then further guiding and polishing the process and themselves along the journey.

Stress Management Outreach Initiative

Madhurima Sappatti is creating a network of dynamic organizational connectors who will reach out to HR professionals and People & Culture teams to explore opportunities for bringing stress management and burnout prevention solutions into the workplace. To open meaningful conversations around wellbeing and create space for high-impact sessions that truly support employees—from workshops to masterminds and even 1:1 work with leaders.

University Network Development

Madhurima Sappatti aims to establish a robust network of college connectors to serve as the initial liaison between the company and various colleges and universities. The primary goal is to create a streamlined communication channel that facilitates the introduction of transformative workshops, masterminds, and sessions focused on stress management, burnout prevention, and emotional well-being for students. This project will enable the company to expand its reach and impact within the academic community, ensuring that students have access to essential resources for their mental health and personal development. The project will involve researching potential colleges, identifying key contacts, and developing a strategy to engage them effectively, while coming up with any potential resources outside of what already exists within the company that could potentially smoothen the funnel and process. By building this network, Madhurima Sappatti seeks to foster a supportive environment for students, enhancing their overall academic experience and wellbeing.