Project scope
Categories
Branding & style guides Digital marketing Social media marketingSkills
target audience scheduling brand management marketing content creation content strategy social media content paving digital marketing social mediaRonick Paving Ltd., a province-wide paving company, seeks to enhance its social media presence across Instagram, Facebook, and LinkedIn @ronick_paving_ltd. The goal of this project is to develop a comprehensive social media content strategy that aligns with the company's brand guidelines. Students will have the opportunity to apply their knowledge of digital marketing and content creation to craft engaging posts that resonate with Ronick Paving's target audience. A direct representative from Ronick Paving will provide mentorship and guidance throughout the project.
The project will involve creating a content calendar, designing visually appealing graphics, and writing compelling captions. Students will also learn to use scheduling tools like Later to ensure timely posting and maintain a consistent online presence.
The deliverables for this project include a detailed social media content calendar, a series of at least 15 engaging posts tailored for Instagram, Facebook, and LinkedIn, and a report summarizing the content strategy for continuous growth. This report can include showcasing their content ideas and explaining how these align with the company's branding and marketing goals.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Ronick Paving Ltd is a trusted Alberta-based paving company specializing in high-quality asphalt solutions for driveways, parking lots, and commercial projects. Backed by skilled crews and heavy-duty equipment, we deliver professional results that stand the test of time. Whether it's repairs, resurfacing, or new construction — we’re the team that gets it done right.