Social Media Content Strategy for Ronick Paving Ltd.

Ronick Paving Ltd., a province-wide paving company, seeks to enhance its social media presence across Instagram, Facebook, and LinkedIn @ronick_paving_ltd. The goal of this project is to develop a comprehensive social media content strategy that aligns with the company's brand guidelines. Students will have the opportunity to apply their knowledge of digital marketing and content creation to craft engaging posts that resonate with Ronick Paving's target audience. A direct representative from Ronick Paving will provide mentorship and guidance throughout the project. The project will involve creating a content calendar, designing visually appealing graphics, and writing compelling captions. Students will also learn to use scheduling tools like Later to ensure timely posting and maintain a consistent online presence.