Host Tools, a SaaS property management platform, seeks to enhance its online presence through engaging short-form video ads and product tour content. The objective is to creatively highlight the platform's benefits and value, making it appealing to potential users. This project provides an opportunity for learners to apply their skills in video production, editing, and social media marketing. The team will focus on creating high-quality media optimized for social media channels, ensuring the content is both informative and visually appealing. The project will involve understanding the target audience, crafting compelling narratives, and utilizing editing techniques to produce polished video segments. By completing this project, learners will gain practical experience in digital marketing and content creation, aligning with industry standards.

The deliverables for this project include a series of edited video segments and post-production reels ready for online distribution. These should be optimized for social media marketing and advertising campaigns. The team will produce content that effectively showcases Host Tools' platform benefits, ensuring each video is engaging and informative. Deliverables will also include a brief report detailing the creative process and strategies used for optimization.