We are interested in promoting tourism in our town. However, we are facing challenges with telling impactful local stories and building heritage immersion experiences for visitors.

We would like to collaborate with students to tell our community’s story in new ways and attract more tourists.

This will involve several different steps for the students, including:

• Conducting background research on our town and its history.
• Identifying the customer personae of prospective visitors and their travel journeys.
• Identifying attractive experiences and interpretive narratives to build out itineraries.
• Recommending revisions to incorporate storytelling within our existing promotional materials.

Bonus steps in the process would also include:

• Revising our current materials to include effective storytelling.

By the end of the project, students should demonstrate:

• Understanding of our town and its history
• Identification of customer personae and travel journeys
• Identification of attractive experiences and narratives
• Recommendations for storytelling

Bonus steps would include:

• Applying storytelling to our promotional materials

Final deliverables should include

• A 10-minute presentation.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our town and its history
• Our current marketing efforts
• Input on choices, problems or anything else the students might encounter.

We can provide students with:

• A walkthrough / tutorial of our town and marketing efforts