Our company advertises thousands of products online. We have developed a set of marketing strategies, but it has been challenging to implement them.

We would like to collaborate with students to review and post content promoting our company.

This will involve several different steps for the students, including:

• Familiarizing themselves with our target market, products and services.
• Reviewing marketing content in the form of posts, emails, brochures, etc.
• Deploying content according to our social media calendar to increase website traffic.
• Overseeing our channels and keeping them up-to-date.

Bonus steps in the process would also include:

• Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Key Questions to Consider:

• Is the project goal evident and understandable to prospective student applicants?
• Can a student accomplish the project within a reasonable time frame?

Project Scope and Expectations:

During this project, students will create digital marketing materials for our products and services. 

By clearly defining the scope, students can grasp the project's depth and requirements, ensuring they can meet expectations within the designated timeframe.

Company Overview:

At [Your Company Name], we pride ourselves on [mention core values, mission, or unique aspects of your company]. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Details:

Provide more detailed information about the project, breaking down tasks and milestones. This includes:

• Create Marketing Materials
• Recommend marketing strategies
• [Task 3 with details]

Final Deliverables:

Provide details about what the student will upload to the platform as their final deliverable(s).

• Final document containing all of the marketing materials created & recommended strategies.
• [Deliverable 2 with details]
• [Deliverable 3 with details]

Bonus steps would include:

• Recommending SEO strategies

For students: To validate the completion of your work, please submit deliverables as uploaded files with a reflection note at the end of your project. These files can take various formats, including Word documents, PDFs, JPEG images, presentations, and more. We request tangible proof or an example showcasing your completed work. If the project involved an Non-Disclosure Agreement (NDA), please provide redacted deliverables or a sample of non-confidential work.

Benefits for Students:

• Develop skills in digital marketing strategies, analytics, and campaign management.
• Gain exposure to real-world, industry-relevant challenges.
• Access potential networking opportunities with industry professionals.

By refining the project description in this manner, prospective students will have a clearer understanding of the project's scope, time commitment, and its significance within the context of your company. This transparency ensures that students can make informed decisions and approach the project with confidence.

Employer Commitment:

Our company is committed to providing a minimum of 5 hours of mentorship per team. This mentorship will be tailored to address specific project challenges, offer career advice, and foster a supportive learning environment. The mentorship sessions aim to complement the technical guidance and ensure that students not only complete the project successfully but also gain valuable insights into real-world applications of their skills.

This combination of technical support, collaborative tools, and dedicated mentorship hours aims to empower students, fostering an environment conducive to their growth and success in completing the project.

Examples of mentorship:

These communication strategies aim to establish clear and consistent channels for interaction throughout the project. They provide students with the necessary information, support, and opportunities for engagement, ensuring a positive and collaborative experience.

Regular Communication:

• [Please provide a description of how you will communicate with the student.]

Scheduled Meetings:

• [Please provide a description of how frequently you will meet with the student to discuss progression.]

Resources:

• [Please provide a description of the resources you will have available for the student.]

We can provide students with:

• A walkthrough / tutorial of our marketing strategies, products and services