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Designing your sales structure based on Neuroscience

Open Closing on June 20, 2023 / 1 spot left
University Canada West
Vancouver, British Columbia, Canada
amirali nourbakhsh
University Instructor
  • Graduate; Senior
  • 40 learners; teams of 90
  • 40 hours per learner
  • Academic credit
Preferred companies
  • Canada
  • Small to medium enterprise
  • Any
  • 1 projects wanted
Marketing Communications Sales strategy
Project timeline
  • July 10, 2023
    Experience start
  • August 31, 2023
    Experience end
What can our learners do for your company?

Students, led by a senior consultant with over 20 years experience, will engage your senior sales director or manager to understand your serivces or products.

Within 10 weeks, we will design a sales structure for your sales team so as to:

  1. Make your sales team more purposeful and focused
  2. Increase your sales efficiency by teaching your sales force the Dos & Donts or brain-based sales
  3. Increase you sales within months, if your team dedicates itself to our design
What would your company get at the end of this experience?

Here are the deliverables:

  1. A clear-cut 3-step persuasion model that fits any well-established sales approach (7 or 9 steps of a call)
  2. Easy to understand documents that emphasize the strategic, financial, and personal benefits of your products/ services
  3. A sales package that you could later use to train your own sales force
Project Examples

While the course instructor has been training sales force of multinational corporations for close to 10 years, he has been working with teams at UCW in the past 2.5 years helping half a dozen clients in sales and strategy.

We designed sales structure of a company operating in AI. We helped them understand how to train their own sales people based on what is today a hard science. The developments in neuroscience over the past decade show us how the brain likes to take in information, how and why it rejects ideas and how it would ideally accept a proposal.

By incorporating this knowledge in your sales structure, you will definitely increase your sales by improving the conversations between your sales force and clients.

Required questions to apply

Companies must answer the following custom questions in order to apply to this experience:

Owners or senior managers of the company will be available to answer questions from students in a timely manner for the duration of the project.

During the project, students will meet sales managers of the client organization and will be in contact with them to understand the sales structure. The client's sales team must cooperate with the students in order for us to be able to deliver the project.