Marketing Strategies for NonProfit Organization Specific Program
General
- Undergraduate; 2nd year, 3rd year
- 35 learners; teams of 4
- 40 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 3 projects wanted
- British Columbia, Canada
- Academic experience
- Non profit
- Non-profit, philanthropic & civil society
Categories
Project timeline
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September 3, 2024Experience start
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December 11, 2024Experience end
Overview
- Details
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Students will apply marketing concepts learned in class for non profit organizations. It is imperative that these recommended strategies be realistic and workable for an NPO's program taking into account the challenges faced by the nonprofit currently. In order to do this, students would need to do a situational analysis of the organization using primary and secondary research that will be reflected in their reports and presentations.
- Learner skills
- Digital marketing, Competitive analysis, Marketing strategy, Needs analysis, Situational analysis, Campaign planning
- Deliverables
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Summary of recommended strategies and tactics that could solve their current marketing challenges. This will be presented to the organization by the end of the term.
Please note that this is NOT a practicum course, therefore, asking students to create an actual marketing activity for the organization is not a course requirement. The students will analyze the organization and the program assigned, and they will present in writing and orally recommendations and mock-ups of possible marketing solutions.
Project Examples
Based on the students' research, they will write a term project report and present marketing solutions in class that are meaningful to the nonprofit organization's current marketing challenges. Some challenges addressed by students include target public awareness, segmentation, how to recruit more volunteers, promotional activities, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be available for an initial presentation to the class for introduction of the organization and marketing challenges being experienced by the org.
Provide a dedicated contact who is available for virtual meetings, to answer periodic emails or phone calls over the duration of the project to address students' questions.
Be available to listen to the teams' presentations for their developed strategies towards the end of the semester.