General
- Certificate
- 15 learners; teams of 5
- 11 hours per learner
- Dates set by experience
- Educators assign learners to projects
Preferred companies
- 1 projects wanted
- Anywhere
- Academic experience
- Any company type
- Food & beverage, Hospitality, Consumer goods & services, Marketing & advertising, Liquor, wine & spirits, Sports & fitness
Categories
Project timeline
-
April 10, 2024Experience start
-
June 6, 2024Experience end
Overview
- Details
-
The ideal project for is for international student teams to focus on would be a firm that markets B2C products or services internationally, or a start-up who would like to explore doing so. Student teams will examine the current marketing strategy, or create one, and/or offer plans to expand current segmentation.
- Deliverables
-
Students would apply course concepts to the firm's strategy, assess the current market plan (if any), and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.
Project Examples
Ideally student teams would like to focus on consumer type products. B2C are normally the most understandable offerings. See the attached document for the lest of deliverables.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer key questions should they come up from students in a timely manner for the duration of the project.