International Marketing Plan
General
- Post-graduate; 1st year, 2nd year
- 20 learners; teams of 5
- 30 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/4 project matches
- Canada
- Academic experience
- Startup, Family owned, Large enterprise, Non profit, Small to medium enterprise
- Agriculture, Any, Consumer goods & services, Cosmetics & beauty, Defense & security
Categories
Project timeline
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April 22, 2024Experience start
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April 28, 2024Initial meeting
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May 10, 2024International Marketing Plan Proposal MPP submission
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June 23, 2024Submitting the final International Marketing Plan
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June 30, 2024Experience end
Timeline
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April 22, 2024Experience start
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April 28, 2024Initial meeting
- Educating MBA students on the company, its history, industry, marketing challenges and issues, and marketing requirements.
- Q&A session.
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May 10, 2024International Marketing Plan Proposal MPP submission
Submitting the plan proposal to indicate the framework of Marketing Plan.
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June 23, 2024Submitting the final International Marketing Plan
Submitting the final International Marketing Plan with all details.
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June 30, 2024Experience end
Overview
- Details
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Companies will benefit at least 3 (up to 12) groups of MBA students who will provide them with an international integrated marketing strategy and plan. The marketing plan will consist follows.
- Mission and vision (based on business owner or executives provision).
- Situational and environmental analysis.
- Marketing strategy covers Segmentation, Targeting, and Positioning (STP) and marketing mix Product, Price, Place, and Promotion 4P.
- Integrated Marketing Communication (IMC) plan.
- Marketing plan performance evaluation matrix.
- Learner skills
- Marketing, Research, Data analysis, Sales, Advertisement, Finance
- Deliverables
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- Gaining knowledge about the company's marketing status and issues on hand.
- Clarifying international marketing goals and expantion (SMART).
- Setting up strategies and plans to reach those goals.
- And creating metric systems for measuring the achievements upon set goals in different time periods.
- The rest would be negotiable.
Project Examples
- Research
- Market Intelligence
- Data analysis
- International marketing strategy setting
- International marketing plan setting
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
What are company history, type, and mission, vision, and core values?
What is the industry name?
How cooperative are the senior managers?
Are you looking for talented staff to employ in marketing, sales, and business development? If so how many people?
If some of the students' or teams provide solid and strong marketing plan would your company desire to employ those students?