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Small Business Planning

BUSI 660
Open Closing on July 6, 2025 / 3 spots left
University Canada West
University Canada West
Vancouver, British Columbia, Canada
Bibigul Amirova
Bibigul Amirova
Assistant Professor
(1)
5
Experience
1/4 project matches
Dates set by experience
Preferred companies
Canada
Sole proprietorship, Small to medium enterprise
Any industries

Experience scope

Categories
Market research Operations Competitive analysis Market expansion
Skills
marketing operations growth strategies finance master of business administration (mba) business operations supply chain risk assessment hr consulting compliance management
Learner goals and capabilities

MBA students in BUSI 660 – Small Business Management are equipped with practical consulting skills to help small businesses identify challenges, explore growth opportunities, and develop actionable solutions. Students apply analytical frameworks, conduct market and industry research, and develop strategic recommendations tailored to a business’s needs.

By working with our learners, companies will receive data-driven insights, strategic recommendations, and practical solutions to enhance their business operations, marketing strategies, and financial sustainability.

Learners

Learners
Post-graduate
Advanced levels
35 learners
Project
20 hours per learner
Educators assign learners to projects
Teams of 6
Expected outcomes and deliverables

Companies engaging with our learners will receive:

✔ Business and market analysis – A detailed evaluation of the company’s external environment, industry trends, and competitive landscape.

✔ Problem identification and strategic planning – Diagnosis of business challenges and tailored recommendations aligned with business objectives.

✔ Operational and financial insights – Review of key financial and operational strategies to improve profitability and efficiency.

✔ Customized business recommendations – Actionable, research-backed proposals to optimize growth and sustainability.

Project timeline
  • July 7, 2025
    Experience start
  • August 9, 2025
    Project proposal and industry review
  • September 13, 2025
    Project report presentations
  • September 21, 2025
    Experience end

Project Examples

Requirements

1.Market Expansion Strategy

  • Identifying new customer segments and growth opportunities.
  • Conducting a competitor analysis and positioning strategy.

2.Business Process Optimization

  • Identifying inefficiencies in operations and workflow.
  • Providing solutions for cost reduction and improved efficiency.

3.Digital Marketing Strategy

  • Evaluating current online presence and branding.
  • Developing an SEO, content, or social media strategy to enhance visibility.

4.Financial & Profitability Analysis

  • Assessing pricing strategies, cost structures, and revenue streams.
  • Recommending improvements for financial sustainability.

5.Customer Retention & Sales Growth Strategy

  • Analyzing customer behavior and retention trends.
  • Developing loyalty programs or personalized marketing initiatives.


Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q1 - Multiple choice
    Are you available for a brief video call to discuss the project scope before June 29, 2025?  *
    • Yes, I am available.
    • No, I prefer to communicate via email/messages.
    • Other (please specify).
  • Q2 - Multiple choice
    Have you previously worked with learners, interns, or student consultants?  *
    • Yes, and it was a positive experience.
    • Yes, but we faced some challenges.
    • No, this will be our first time.
  • Q3 - Text long
    What are the key challenges or business objectives you’d like students to focus on?  *
  • Q4 - Multiple choice
    How often do you plan to communicate with students throughout the project?  *
    • Weekly check-ins
    • Bi-weekly check-ins
    • Only at key milestones (proposal, report, and final presentation)
  • Q5 - Multiple choice
    Will you be able to provide a dedicated contact person to address student questions and provide feedback?  *
    • Yes, I can commit to [weekly/bi-weekly] sessions.
    • Yes, but I prefer to communicate asynchronously via email/messages.
    • No, but another team member will be the main point of contact.
  • Q6 - Multiple choice
    Which student deliverables are you willing to review and provide feedback on? (Select all that apply)  *
    • Project Proposal (Mid-Term Review) – A document outlining the business problem and research plan.
    • Revised Proposal (Before Client Presentation) – A refined proposal based on instructor feedback.
    • Final Report – A detailed document with research findings and recommendations.
    • Final Presentation – A live/recorded student presentation of business recommendations.
    • + 1 options
  • Q7 - Multiple choice
    Are there any intellectual property considerations or confidentiality restrictions for this project?  *
    • Yes, students will need to sign an NDA.
    • No, there are no restrictions.
    • Other (please specify).
  • Q8 - Multiple choice
    Are there any specific resources, internal data, or tools that learners will need to complete the project successfully?  *
    • Yes (please specify).
    • No, students will conduct external research.
  • Q9 - Multiple choice
    Would you like to be involved in the students' research process (e.g., providing access to internal reports, customer insights, or operational data)?  *
    • Yes, I can share relevant business data.
    • No, I prefer students to conduct external market research.
  • Q10 - Multiple choice
    Are you open to working with MBA students who will act as consultants, applying business research and analytical frameworks to address your challenges?  *
    • Yes, I’m excited about this collaboration!
    • I have some concerns and would like to discuss them further.
  • Q11 - Text long
    Any additional expectations or comments about how students can best support your business?  *