Companies
- Company website
- http://www.veccointl.com/
- Year established
- 2011
- Number of employees
- 11 - 50 employees
- Description
-
Vecco’s suite of cloud-based Supply Chain visibility, planning and execution solutions help companies gain control of and orchestrate their internal and external supply chains to achieve break-through levels of business performance and resiliency. Vecco is proven in global high tech and pharmaceutical verticals with installations of 3000+ users and over 350 partners managing $25B of product flow. Vecco is a leader in harmonizing disparate data and helping orchestrate business processes across complex global multi-tier value chains. Vecco has offices in the US, Canada and UK.
- Categories
- Market research Marketing strategy Information technology
- Industries
- It & computing
Recent projects
Marketing Project
We want students to help us build a marketing strategy and collateral to grow and engage our target markets. We’d like to know how we can maximize different channels and what will work best for us.Project scope may include but is not limited to:Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess how to differentiate from our competitors. Help us improve our brand's presence and capture greater market share.Marketing Collateral - Recommend changes to advertising, sales, and PR materials. We can provide existing marketing material for you to refresh, improve, and build upon. Create collateral, including press releases, user testimonials, case studies, and customer storiesMarket Research - Identify key messaging and develop collateral for our different targeted industries. Help us gain a better understanding of our target market and ensure we are optimally positioned and our promotion aligns with our target sector/customer.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - Conduct an audit of our current social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
Strategic Prospecting Plan & Lead Generation
To become a proactive sales team, we would like students to help us perform market research in order to generate new prospects and leads. We would like students to research new prospects, identifying key contacts, and help us formulate outreach with compelling messages.We target manufacturers in pharmaceuticals, consumer products, medical devices, manufactured housing and more. The more complex supply chain these organizations have the better. Typically, we target companies with approximately $100 million - $5 billion in revenue and which are headquartered in the US.The project may include, but is not limited to:Identifying new potential accounts that align with our current customer base.Identifying appropriate companies and the right contacts at these companiesCompiling relevant market information.Building a customizable outreach script.Creating a simple tracking framework, including metrics, for measuring outreach success.We are looking for students to participate in the outreach process developed.The final project deliverable includes research, analysis, outreach content, recommendations, and beta execution. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Website Redesign
Our website needs to be refreshed. We would like students to evaluate the effectiveness and usability of our website to identify ways to improve the user journey, incentivize our desired outcomes, and increase user satisfaction. We would like insights on how user-friendly our website is and what improvements could be made to draw more traffic. Through redevelopment and improved content we want to have more of a dynamic and relevant site.We are particularly interested in the following areas:User experience/usabilityUpdated messaging and layoutNewsfeed with industry relevant new itemsWhat content / collateral should be includedLink to social media presenceCompetitor analysisWe would love to hear your ideas and suggestions!
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