Marketing Project
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We want students to help us build a marketing strategy and collateral to grow and engage our target markets. We’d like to know how we can maximize different channels and what will work best for us.
Project scope may include but is not limited to:
- Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess how to differentiate from our competitors. Help us improve our brand's presence and capture greater market share.
- Marketing Collateral - Recommend changes to advertising, sales, and PR materials. We can provide existing marketing material for you to refresh, improve, and build upon. Create collateral, including press releases, user testimonials, case studies, and customer stories
- Market Research - Identify key messaging and develop collateral for our different targeted industries. Help us gain a better understanding of our target market and ensure we are optimally positioned and our promotion aligns with our target sector/customer.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- What is the main goal for this project?
-
We want students to help us build a marketing strategy and collateral to grow and engage our target markets. We’d like to know how we can maximize different channels and what will work best for us.
Project scope may include but is not limited to:
- Branding - Conduct a full competitive landscape assessment; identify opportunities and threats facing our brand; assess how to differentiate from our competitors. Help us improve our brand's presence and capture greater market share.
- Marketing Collateral - Recommend changes to advertising, sales, and PR materials. We can provide existing marketing material for you to refresh, improve, and build upon. Create collateral, including press releases, user testimonials, case studies, and customer stories
- Market Research - Identify key messaging and develop collateral for our different targeted industries. Help us gain a better understanding of our target market and ensure we are optimally positioned and our promotion aligns with our target sector/customer.
- SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Help us generate more traffic and revenue through search engines.
- Strategic Social Media Marketing - Conduct an audit of our current social media presence; develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
Available for meetings as needed and contact by email.
About the company
- http://www.veccointl.com/
- 11 - 50 employees
- It & computing
Vecco’s suite of cloud-based Supply Chain visibility, planning and execution solutions help companies gain control of and orchestrate their internal and external supply chains to achieve break-through levels of business performance and resiliency. Vecco is proven in global high tech and pharmaceutical verticals with installations of 3000+ users and over 350 partners managing $25B of product flow. Vecco is a leader in harmonizing disparate data and helping orchestrate business processes across complex global multi-tier value chains. Vecco has offices in the US, Canada and UK.