Digital Marketing Strategy for Allergy Eatables

Allergy Eatables, a company dedicated to providing allergen-free food options, seeks to enhance its online presence and reach a broader audience. The goal of this project is to develop a comprehensive digital marketing strategy that aligns with the company's mission and objectives. The strategy should focus on increasing brand awareness, engaging potential customers, and driving sales through various digital channels. Learners will analyze current market trends, identify target audiences, and propose effective marketing tactics. This project provides an opportunity for students to apply their knowledge of digital marketing principles, including SEO, social media marketing, and content creation, to a real-world business scenario. The project will involve researching competitors, understanding consumer behavior, and recommending actionable strategies that can be implemented by Allergy Eatables.

Product Packaging Redesign

Our company serves the food allergy community by making snacks free of common allergens. We would like to update and revamp our existing packaging to attract more customers. We would like to work with students to develop a new design for our packaging that aligns with our company’s mission and story while providing an appealing design for users. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Brainstorming packaging ideas that suit our company and providing justification for each idea. Designing and testing the best packaging design to garner input. Refining and improving packaging design based on feedback. Bonus steps in the process would also include: Developing a finalized design for implementation.