- Description
-
Data Gives Back is a socially-conscious corporate training organization that combines professional development with community support.
Founded by Joe Lyons-Rising in Stouffville, Ontario, it offers specialized training courses in areas such as MS Office technical skills, category management, leadership skills, and Walmart Canada vendor training. With a background in category management, analytics, and storytelling, Joe ensures that the training is geared toward empowering professionals with actionable skills.
As a Certified B-Corporation, Data Gives Back operates with a commitment to social and environmental performance. Notably, the company donates 25% of its revenue to Seasons Centre for Grieving Children, reflecting a deep commitment to giving back and supporting mental health initiatives.
- Number of employees
- 2 - 10 employees
- Company website
- https://www.datagivesback.com
- Industries
- Consumer goods & services Education Food & beverage Hospital, health, wellness & medical Retail
- Representation
- Family-Owned
Recent projects
Data Gives Back Website Revamp
Data Gives Back Inc. is preparing to launch the third version of its website, datagivesback.com, with a target launch date of June 1st. The project involves building out the new site using a purchased WordPress template, ensuring it is fully functional and optimized for its B2B audience. The team will focus on implementing SEO best practices to enhance the site's visibility and search engine ranking. Additionally, the project includes updating and managing a new sub-site for the owner's bestselling book, Pain Remixed, at painremixed.com. This project provides an opportunity for learners to apply their web development and SEO knowledge in a real-world setting, ensuring the website is user-friendly, visually appealing, and meets the company's business objectives.
SEO and Social Media Strategy for a Corporate Training B Corp
Our team is looking to take our social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar. Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends