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Brand Journalist for Dog Gear Company

Open
TinyHorse
TinyHorse
Toronto, Ontario, Canada
TL
Taylor Leedahl
Employer
(19)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Writing Digital marketing Creative writing
Skills
scheduling blogs social media templates writing
Project scope
What is the main goal for this project?

TinyHorse has a unique place in the dog industry -- we are the only company that's designed an extensive system for walking multiple dogs. Dog walkers the world over have told us that our equipment is life changing. We want to highlight the unique stories of their businesses and TinyHorse's place within it!


We are building a team of 5 students to share the tasks of interviewing our loyal customers and writing blog articles based on the transcripts. We hope to finish the project with 15 blog posts.


These articles will be published on our website, promoted on our social media channels and circulated through our e-mail list.

What tasks will learners need to complete to achieve the project goal?

To accomplish the main objective of this project, students will need to:


Develop email templates:

  • to invite customers to be interviewed
  • to follow up to customer yes/no responses
  • to provide customers a draft of the article once its written and provide a publishing date


Provide schedules:

  • Use Calendly to create a self-serve scheduling link for interview dates/times
  • Schedule the blogs for publication on our Shopify website


Interview customers:

  • Conduct a video interview with each customer using pre-determined questions
  • Ensure a technical plan is in place to capture a transcript of the interview
  • Provide a transcript for the company owner to review before the writing begins


Write articles:

  • Write a blog article from the transcript of 800 - 1,000 words
  • Collect videos and images provided by the dog walker to include in the article
  • Works with the other students and company owner to finalize the draft for publication


If there's time:

  • We can teach interns how to use meta fields in Shopify to quickly populate a blog template with the content generated from the project
How will you support learners in completing the project?

We are excited for students to grow and gain new skills during this project, as well we are passionate about creating a positive experience for our loyal customers. This means we take support and mentorship very seriously throughout the project.


  • Students will be supported every step of the way, with meetings ahead of each step to ensure interns are prepared to conduct their work.


  • All content created during the project will be shared in a Google folder, so everyone has a predictable place for deliverables and access to all project materials.


  • The company founder will be available for questions via e-mail and our business phone line.


  • We are open to other forms of support as students request it.
About the company

TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.

We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.

We are working towards expanding our team to manage the steady growth of our company.