SEO for The Clean Divorce

Open
The Clean Divorce
Ottawa, Ontario, Canada
Suzanne Winlove-Smith
Ceo, Founder
(35)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Lead generation Search engine optimization Website development
Skills
search engine optimization meta tags business metrics performance metric blog posts legal support analytics keyword research backlinks family support
Project scope
What is the main goal for this project?

The main goal for the project is to improve the online visibility and search engine ranking of The Clean Divorce website. This will involve optimizing the website's content, meta tags, and backlinks to increase organic traffic and attract potential clients seeking information and services related to divorce and family breakdown. The project aims to enhance the company's online presence and reach a wider audience in need of support during difficult times.


What tasks will learners need to complete to achieve the project goal?


- Implementing our keyword research to identify relevant search terms related to divorce, family breakdown, and legal support to ptimizing website content, including blog posts, articles, and landing pages, with targeted keywords and phrases.


- Implementing on-page SEO techniques such as meta tag optimization, URL structure, and internal linking.


- Developing a backlink strategy to acquire high-quality, relevant links from authoritative websites in the legal and family support niche.


- Monitoring website performance using analytics tools to track improvements in search engine rankings, organic traffic, and user engagement.



Final deliverables:


- A comprehensive SEO report detailing the strategies implemented, keyword research findings, on-page optimization efforts, backlink acquisition, and performance metrics.


- Updated website content with optimized meta tags, headings, and internal links.


- Increased organic traffic and improved search engine rankings for targeted keywords.


How will you support learners in completing the project?

We will make ourselves fully accessible to the students and set. up weekly meetings to ensure they are on track. We will give full access to all of our assets and ensure it is a rewarding, interesting and meaningful learning experience for the student.

Supported causes
Good health and well-being
About the company

The cost of divorce and family breakdown are well documented. The Divorce Act was recently changed to reflect the insurmountable costs to social services, families & communities. T.C.D.aims to meet a pressing need and foster better social, emotional, and economic outcomes for our kids, parents and communities. Traditional divorce is like raging against the storm - time, energy and money - misdirected against an inevitable negative outcome that is impacts everyone. Parental alienation is rising along with mental illness and studies indicate that teenage suicide is directly linked to family breakdown. The divorce process is inherently destabilizing - people feel overwhelmed, hopeless, and "divorce crazy." a term often used in amongst Family lawyers . Rates of domestic violence rise over 80% during relationship breakdown. T.C.D. is an integrated system that focuses on prevention in a simple way empowering and supporting families during these critical times.
https://www.youtube.com/watch?v=0DPbrxfaCis