Yoga Retreat Marketing Plan and Implementation

Closed
Atlas Studio
Cambridge, Ontario, Canada
Denise Davis-Gains
Director
(16)
3
Preferred learners
  • Anywhere
  • Academic experience
Categories
Communications Market research Operations Product or service launch Marketing strategy
Skills
event management marketing planning sports marketing marketing
Project scope
What is the main goal for this project?

We are a small community yoga studio that was originally located in Cambridge, Ontario. COVID forced us to pivot to an online platform and we have grown to a global virtual online business offering yoga classes, therapy, workshops and yoga teacher and therapy training. We ran our first in person local yoga retreat recently and it was very well attended. People are hungry for in person contact. We are ready to go back to offering travel yoga retreats in Costa Rica, Thailand and when the world is ready, India.

This project is best suited for students interested in sports marketing and event management as there are many moving pieces to marketing and promotion - filling international destination yoga retreats.

About the company
  • http://www.atlasstudio.com/
  • 11 - 50 employees
  • Education, Sports & fitness, Hospital, health, wellness & medical, Media & production, Publishing & printing

A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.