Website Development Team (5 Students, 5 Separate Positions Within)

Open
Jessica De Castro & Co
Hamilton, Ontario, Canada
Jessica De Castro
Jessica De Castro She / Her
Owner
(12)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Computer science & IT UI design UX design Lead generation Copy writing Website development
Skills
copywriting newsletters lead generation web development search engine optimization website management website optimization website builder lead workflow identifying leads
Project scope
What is the main goal for this project?

The main goal for this project is to continue to upgrade and add new features to a brand new agency website! With the agency launch in May 2024, the goal is to implement processes and elements to actively generate new leads, create traction & increase visibility for the agency. The company has recently gone through an entire rebrand + remodel and needs to get the word out on the changes made and new services available.


This project will include 5 separate student positions!

**When applying, please include which position/positions you are interested in within your initial message!**


Position 1: Front End Website Development


Position 2: Back End Website Development


Position 3: Copywriting for Website

Working on all written areas across the website including blog outlines.


Position 4: SEO Specialist

Working on SEO optimization across all areas of web presence. Looking for someone who already understands SEO thoroughly and does not need to be taught these skills.


Position 5: Lead Generation Strategy & Implementation

Creating a lead generation strategy with implementation. This can include creating questionaries, quizzes and other interactive website features to increase engagement and signs ups for discovery calls, free programs and the newsletter.

What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should collaboratively complete the following list of activities:


- A fully developed and upgraded front-end of the website.


- A fully developed and upgraded back-end of the website.


- High-quality copywriting for the website.


- Implemented SEO strategies to improve website visibility.


- Lead generation strategies and campaigns to generate traction and new sign ups for free assets.


Final deliverables:


- A detailed report on the implemented upgrades and features from each student.


- A presentation explaining the new upgrades and features from each student.



How will you support learners in completing the project?
  • Students will be working in close proximity with the agency owner.
  • Student 1:1 mentorship is extremely flexible and build around student schedule and availability. We only ask that you are clear about your availability and stick to scheduled calls.
  • Students will get insight into a start-up environment with a really hands on team! Extremely valuable experience for any student, especially those looking to hone in on entrepreneurial skills.
About the company
  • https://coelloexp.com
  • 2 - 10 employees
  • Business & management, Business services, Education, Events services, Marketing & advertising

Jessica De Castro & Co is a small consulting agency that helps businesses create outside-the-box organic marketing experiences. In our current era of digital marketing, we would like to be an advocate and educator in maintaining the power of what has made organic marketing work for centuries - referral generating initiatives, engaging events, memorable experiences and service cycles rooted in excellence! Supporting brands in creating strategic partnerships and finding dream collaborators is also a huge part of our agencies goals - contributing to our vision of seeing people more engaged and connected within their local business communities.

Note: New agency model launch in progress as of May 2024.