BetterLTC - Communication and Website Support
Project scope
Categories
Graphic design Communications Digital marketing Marketing strategySkills
communication marketing long-term care researchToo many good ideas, and not enough hands or expertise in the patient-oriented research team with a focus on caring with older adults, their close ones, and health care staff within the long-term care setting. At the end of this project, your team will complete the redesign of the BetterLTC.ca website, informed by the marketing report provided by the Schulich School of Business student team.
- Complete review of BetterLTC.ca website alongside the recommendations provided by the Schulich report
- Action the recommendations in the report in consultation with the BetterLTC.ca team to make the necessary changes to the website (menu bar, pages, organization, navigation)
- Bi-weekly contact with members of the BetterLTC team - conversation, sharing of ideas, brainstorming, networking
- Support for project development
- BetterLTC IT support
About the company
BetterLTC (led by Dr. Roslyn M. Compton) was established in 2013. The team is interprofessional, national and international, and intergenerational (age range 18-85 years; 15 older adults between 65-85 years of age). Through our collaborations and partnerships with for-profit and not-for-profit community organizations, BetterLTC acts through knowledge mobilization, education, advocacy, and policy to challenge ageist healthcare services to support older adults to grow older in their choice of place with the support and services needed. Current partners include Sherbrooke Community Centre, Saskatoon; Golden Health Care Management Inc., Saskatoon; 3 rural and 3 urban long-term care homes in Saskatchewan; Saskatoon Fire Services; College of Medicine and Dentistry, University of Alberta; College of Pharmacy and Nutrition, University of Saskatchewan; St. Thomas More College, Saskatoon; University of Regina, Regina; Memory Café, Crossmount Saskatoon; Saskatoon Council on Aging; Saskatchewan Long-term Care Network; Interprofessional Education, USask Health Science; the Saskatchewan Health Authority; Canadian Gerontological Nursing Association; Nav-CARE, British Columbia; and, the Canadian Red Cross.