The primary focus for the student will be:

• Strategy - Website Development. Develop software, an implementation plan, &a virtual tool and/or delivering IT solutions to help families; develop a go-to-market strategy; CMS configuration
• Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.
• Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors.
• Creating effective conversation questions for customer interviews.
• Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly).
• Analyzing trends within primary data collected through the survey and interviews, and reporting on them.

Our goal at the end of this experience is:

• Presented all findings to (whoever is running the project).
• Strategy - Website development/Automation/integration/CMS configuration/CRM Building
• Operations - For the student to help us implement more efficient and effective processes that maximize performance/customer satisfaction.
• Created a survey about customer experience, perception, and opinions about our brand and our largest competitors.
• Created conversation/interview questions for consumers and analyzed the responses collected by (whoever is running the project).
• Created a report on primary and secondary findings of industry trends.

What skills or technologies will help learners to complete the project?

In order to complete this project, students can self-teach, but it is beneficial to be familiar with:

• Environmental analysis.
• Market research and analysis.
• Customer feedback outreach.

Nice to haves for students include

• Previous marketing or sales-related experience.

Again, students can complete this project without any of the prior knowledge listed here. Students will be expected to research and learn more about this above as the project goes along.

Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.

Student will have access to all software, programs and accounts

We will plan to communicate with our virtual intern using zoom, email

Primary contact: Suzanne Winlove-Smith, Founder