Transgender Healthcare Awareness Campaign

Project scope
Categories
Public relations Community engagement Social media marketing Social justiceSkills
social media infographics access network social media campaigns fundraisingThe Réseau ACCESS Network aims to address the critical issue of inadequate healthcare services for transgender community members. The project seeks to increase public knowledge and understanding of the healthcare disparities faced by the transgender community. By leveraging social media platforms, the campaign will highlight the urgent need for equitable health coverage and garner support for funding initiatives. The goal is to create a compelling and informative social media campaign that educates the public, engages stakeholders, and drives actionable support for improved healthcare services for transgender individuals.
Key objectives include:
raising awareness about the lack of healthcare services for transgender individuals.
- educating the public on the importance of equitable health coverage.
mobilizing community support for funding initiatives. Most gender-affirming services (GAS) clinics are open due to fundraising dollars.
The project will result in the creation of a comprehensive social media campaign, including:
- A series of educational posts and infographics.
- Testimonials will be captured (video/audio/written) from transgender individuals sharing their healthcare experiences, which will be crucial. Réseau ACCESS Network staff will support the engagement with members/patients, providing guidance and assistance as needed.
- A campaign hashtag to unify and track engagement.
- A final report summarizing the campaign's reach, engagement metrics, and recommendations for future initiatives. (Phase 1 of the campaign for Northern Ontario)
These deliverables will collectively aim to inform and engage the public, fostering a supportive environment for policy change and increased funding for transgender healthcare services.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MISSION STATEMENT
Réseau ACCESS Network is a non-profit, community-based charitable organization committed to promoting wellness, harm and risk reduction and education. Réseau ACCESS Network supports individuals – and serves the whole community – in a comprehensive/holistic approach to HIV/AIDS, Hep C, Harm Reduction, 2S-LGBTQIA+ and related health issues.