Market Research
Preferred learners
- Brighton, England, United Kingdom
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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Aviatrix has used a psychometric valued based segmentation model that has provided valuable insight into the client's customers through a number of projects. We want to understand how to incorporate and market the use of this value profiling within the research industry. The psychometric testing is based on the Maslow hierarchy of needs and creates a detailed outline of the users valued based actions and behaviours. In partnership with the company Cultural Dynamics, we have a profiled thousands.
- What tasks will learners need to complete to achieve the project goal?
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Key aims/objectives:
1. Conduct competitor global and local research into psychometric value based testing to understand the availability and how unique it is as a segmentation market research tool (we will provide a list of companies to explore)
2. How can we integrate this into our different platforms like Trixtalk and Aviatrix marketing e.g. videos, illustrations, animations, interviews, case studies, use as an understanding yourself tool? (information about our platforms will be shared)
3. Discuss and report on the experience of working as Transenders and Now People (valued based profiles) and how that could be applied to research projects.
- What is the main goal for this project?
-
Aviatrix has used a psychometric valued based segmentation model that has provided valuable insight into the client's customers through a number of projects. We want to understand how to incorporate and market the use of this value profiling within the research industry. The psychometric testing is based on the Maslow hierarchy of needs and creates a detailed outline of the users valued based actions and behaviours. In partnership with the company Cultural Dynamics, we have a profiled thousands.
- What tasks will learners need to complete to achieve the project goal?
-
Key aims/objectives:
1. Conduct competitor global and local research into psychometric value based testing to understand the availability and how unique it is as a segmentation market research tool (we will provide a list of companies to explore)
2. How can we integrate this into our different platforms like Trixtalk and Aviatrix marketing e.g. videos, illustrations, animations, interviews, case studies, use as an understanding yourself tool? (information about our platforms will be shared)
3. Discuss and report on the experience of working as Transenders and Now People (valued based profiles) and how that could be applied to research projects.
- How will you support learners in completing the project?
-
We will be supporting students via regular team discussions regarding research projects and methodologies we use through regular feedback and coaching. As well as sharing any additional information they may require to complete the project by granting access to various tools the company uses for projects.
About the company
- https://aviatrix.co.uk/
- Business services
We are a strategic research consultancy that focuses on market research, mainly in the hospitality and leisure sector. Recent clients include Coke Europe, British Gas, Ogilvy and Mather, Original Bowling Company and Walkabout.
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