Action Plan Development

Cultural Dynamics is a values-based segmentation model which is based on Maslow’s hierarchy of needs. It has been developed over 40 years and is extraordinarily robust with over one million participants to their annual survey across the globe – their latest update was completed in August 2022. We use the model to increase the added value of any research that we do as it gets to what lies behind behaviour using 10 simple questions that can be added to the survey. The questions allow us to really understand what is important to the different audiences and what they value. As a result, it will be possible to provide an even deeper understanding and context to survey participant answers once they are analysed through the Cultural Dynamics algorithm comprising a bank of several hundred questions.   Aviatrix have been working with Pat Dade of Cultural Dynamics for over twenty years, using his model as part of any strategic research project. Their clients include brands from Coca Cola to BMW, most of the political parties and many leadership and education institutions. We have used Cultural Dynamics in all our strategic research projects including in the last 12 months our work with Paula Rosa Manhattan, P&O Ferries, Mooncup and St Austell Brewery.

Market Research

Aviatrix has used a psychometric valued based segmentation model that has provided valuable insight into the client's customers through a number of projects. We want to understand how to incorporate and market the use of this value profiling within the research industry. The psychometric testing is based on the Maslow hierarchy of needs and creates a detailed outline of the users valued based actions and behaviours. In partnership with the company Cultural Dynamics, we have a profiled thousands.

Aviatrix

The aim of the brief is to execute there-positioning of Trixtalk as a relevant qualitative research resource for Aviatrix and its clients.T

Promoting TrixTalk

Challenge Outline: We would like to develop an action plan for Aviatrix to target and influence businesses to utilise our service ‘TrixTalk’, our female online research community, in order for businesses to gain strategic insight that will increase their ability to be ‘on trend’ and agile.Key aims/objectives:1) Develop an understanding of TrixTalk and contemplate how it can evolve from the previous projects run by previous students, interns and staff members into a credible product that clients will use as a regular resource2) Create your own movement by creating an action plan for targeting and approaching businesses to make use of TrixTalk as a valuable resource that can tap into the thoughts and opinions of women3) Apply the action plan by identifying and contacting a selection of local businesses that would be suitable clients of the TrixTalk community4) Identify how TrixTalk can add value to Aviatrix overall, as an independent strategic market research consultancy