Essential Company Documents - Round 1

Open
TinyHorse
Toronto, Ontario, Canada
TL
Employer
(19)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Business strategy Data visualization Graphic design Internal communications Communications Copy writing
Skills
marketing strategies communication business communication content editing graphic design master of business administration (mba) business planning source document business administration operations
Project scope
What is the main goal for this project?

The main objective of this project is to synthesize existing documents into a cohesive information package for internal use and hiring purposes.


This package will include:

  1. Our Business Plan
  2. Marketing Strategy - outline our key themes, messages and activities
  3. An Operations Manual - describes and communicates our daily operations
  4. A Product Guide - Outlines our products and how they’re used to solve our customer’s issues when walking multiple dogs


This package will be delivered in two formats: 1) a PDF with sidebar navigation and 2) the editable source document in In-Design.

What tasks will learners need to complete to achieve the project goal?

We are setting aside multiple Level-Up projects (May - Sep 2024) to complete this task. This is round 1. Here are the 5 team members that we need and what their tasks will be:


  1. Business Advisor - an MBA or BBA in their senior year who will advise the team. This intern will 1) outline the components of the document, ensuring that all the crucial elements are in place; and 2) act as a reader throughout the project to ensure the contents are clear and professional.
  2. Graphic Designer - A graphic design major with interest and experience in designing corporate materials. This intern will: 1) layout the document starting with the initial outline provided by the Business Advisor; 2) develop visual materials as determined by the Business Advisor and writing team; and 3) finalize the document once the final materials have been approved and submitted by the writing team.
  3. Writer #1 - a business communications major at least one year into their program with strong writing abilities who can draw from our existing documents to draft the elements of each section. They will prepare and deliver this information using Google docs.
  4. Writer #2 - a communications major at least one year into their program with strong writing abilities who can draw from our existing documents to draft the elements of each section. They will prepare and deliver this information using Google docs.
  5. Content Editor - A communications or business major in their senior year who will oversee the writing and communication of the ideas in the document. Throughout the project they will act as a reader, advisor and editor finalizing all writing materials for approval.
How will you support learners in completing the project?

This is a crucial project for the company, so the business owner will be readily available for regular virtual meetings and guidance via email or telephone. We are passionate not only about the delivery of the final project, but also the process of interns applying their degree-related skills, building upon their critical thinking, and co-creating a document with interns who have different but complimentary skills and talents. We hope this project results in synergy!


The team of 5 interns is designed to be a supportive network all on its own, as each role depends upon the other. It is our goal that leadership, communication, and efficiency are qualities that emerge from this project.


Lastly, all documents will be stored, accessed and organized in a Google Drive folder.

About the company

TinyHorse products enhance your experience of managing multiple dogs on leash by offering high-quality, versatile tools that reduce the physical and emotional strain of the task. Endlessly reconfigure these tools to address the changing needs within your group, whether you offer dog walking services or are a dog lover who lives in a multi-dog home.

We are the professional tool of choice for dog-care professionals all over the world, and seek not to just sell products but to also support and care for the community we serve.

We are working towards expanding our team to manage the steady growth of our company.