Content marketing strategy for fintech brand
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
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Our team is looking to develop a content marketing strategy that would set us apart from competition and help us establish a distinct voice and identity. The primary project requirements include:
- Competitive analysis on content marketing and social media presence
- A strategy document to outline:
- Content marketing key pillars
- Channels for short / medium / long term
- Content calendar with resource mapping
- Templates for content creation and social media publishing
- Strategies to drive content engagement
- Tools that may aid the process end to end
We are a fintech brand built in Canada, taking the world of business banking by storm. This is an opportunity to shape the early days strategy for pour brand which will ultimately be a global banking service.
- What is the main goal for this project?
-
Our team is looking to develop a content marketing strategy that would set us apart from competition and help us establish a distinct voice and identity. The primary project requirements include:
- Competitive analysis on content marketing and social media presence
- A strategy document to outline:
- Content marketing key pillars
- Channels for short / medium / long term
- Content calendar with resource mapping
- Templates for content creation and social media publishing
- Strategies to drive content engagement
- Tools that may aid the process end to end
We are a fintech brand built in Canada, taking the world of business banking by storm. This is an opportunity to shape the early days strategy for pour brand which will ultimately be a global banking service.
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
You will work directly with our Director - Content Marketing and Brand and will be able to have a weekly check in and bi-weekly reporting to help stay aligned with our overall goals. Appropriate direction will be provided with respect to understanding the business landscape, content marketing goals, pros and cons of a range of content marketing tactics that we've had experience with, etc.
About the company
- https://trulyfinancial.com
- 11 - 50 employees
- Banking & finance
Truly Financial is the first real alternative to global banking built exclusively for small businesses that buy, sell or hire anywhere in the world. With Truly Financial's all-in-one banking, customers can send and receive payments with local checking accounts, receive payouts when they sell online via Stripe, Amazon etc. and manage all of their banking and payments across the U.S. and Canada, with a single account.