Nimble Sci - Marketing Research for a Novel R&D Tool for Clinical Research

Closed
Nimble Science Ltd.
Calgary, Alberta, Canada
JW
CTO
(3)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Data analysis Market research Operations Project management
Skills
sample collection customer engagement marketing research market intelligence marketing marketing intelligence market research pharmaceuticals top secret-sensitive compartmented information (ts/sci clearance)
Project scope
What is the main goal for this project?

Nimble Science has developed a novel ingestible capsule device for GI sample collection. The device allows exploration of the previously inaccessible areas deep in the gut. Nimble is interested to promote this device to customers from the pharmaceutical industry who could use this device for their clinical programs. The student will work with the customer engagement manager of the company to conduct an in-depth market research of the members of the pharmaceutical industry to understand their needs and get ready to reach out to them to introduce the product.

KEY PROJECT ACTIVITIES:

  • Conducting market research on companies emerging in the human microbiome markets
  • Reading marketing reports and white papers to identify the emerging companies, labs and institutes and their R&D activites
  • Making entries into Nimble's market intelligence database using our template

FINAL PROJECT DELIVERABLES:

  • Marketing intelligence report prepared and submitted to the Customer Creation Manager
How will you support learners in completing the project?

The student will be meeting with CEO/Customer Engagement Manager on weekly basis (min 1 hour / week) to plan the project and solve problems along the road.

About the company

A medical device company providing scalable, passive access to the gut microbiome to enable broad innovation for the detection and treatment of human disease.