Customer Engagement through Emails and LinkedIn messages

We hope to revamp our email/onlinke marketing to increase engagement with our existing customers.We would like to collaborate with students to create new email and LinkedIn campaigns.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Recommending new email campaigns and drafting emails.Creating a list of targeting companies and the decision making employees within those companies.Considering the subject line, clarity, tone, and length of our emails.Recommending a frequency for our marketing emails.Bonus steps in the process would also include:Recommending email marketing tools.

Clinical Data Entry Clerk

Seeking a detail-oriented and organized individual to join our team as a clinical data entry clerk. As a clinical data entry clerk your primary responsibility will be to ensure the timely and accurate input of patient data and other relevant information from paper copies into our new digitized clinical software system as part of our company's transformation efforts

Nimble Sci - Marketing Research for a Novel R&D Tool for Clinical Research

Nimble Science has developed a novel ingestible capsule device for GI sample collection. The device allows exploration of the previously inaccessible areas deep in the gut. Nimble is interested to promote this device to customers from the pharmaceutical industry who could use this device for their clinical programs. The student will work with the customer engagement manager of the company to conduct an in-depth market research of the members of the pharmaceutical industry to understand their needs and get ready to reach out to them to introduce the product.KEY PROJECT ACTIVITIES: Conducting market research on companies emerging in the human microbiome marketsReading marketing reports and white papers to identify the emerging companies, labs and institutes and their R&D activitesMaking entries into Nimble's market intelligence database using our templateFINAL PROJECT DELIVERABLES: Marketing intelligence report prepared and submitted to the Customer Creation Manager

Competitive Analysis - Personalized Nutrition

Number of individual students required: 1It’s important for us to conduct a scan of the emerging personalized nutrition marketplace for better positioning our technology. The intent of the project is to provide a strategic overview of the market, understand market drivers and customer expectations. This project will include:An identification and categorize different types of companies in the spaceAn identification of potential future competitors (eg. a large company in a similar industry who may enter the space)The creation of a matrix identifying features shared across the companies and those that are different.Summarize recent transactions in the spaceA summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.We will give you access to organizational assets to support this project such as personnel, current market research conducted to date, business plans and will provide a first list of identified competitors.ObjectiveWe hope to gain a comprehensive understanding of the drivers in this space to determine best fit and readiness for our technology.