Website Research for Startup Funds Website

Open
Starship Capital
Toronto, Ontario, Canada
Starship Capital
Employer
(10)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
UI design UX design Market research
Skills
venture capital user research competitive analysis value propositions investments research
Project scope
What is the main goal for this project?

Today, our company invests in Seed/Pre-Seed/Series A/Series B technology, consumer goods and crypto startups. We want to put together user research to model our website after. The idea is to showcase past investments and develop a showcase that shows our successful exits in the industry. Our portfolio needs to be up front and center.


This will involve several different steps for the students, including:

  • Develop an understanding in the venture capital / angel investor space
  • Help create a persona map of the investment vertical we are in
  • Compiling a 5 key competitor Venture Funds' sites and share the value propositions
  • Identify 3 actionable recommendations and 1 clear concept on how the website should be displayed for the public
What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should demonstrate:

  • Understanding of our the venture capital / private investing space
  • Website competitive analysis and best practices

Final deliverables should include

  • A 5-minute summary and presentation to the investment team to showcase how the site can be improved based on tactical research insights.
About the company

We are an innovative fund that seeks to invest capital across public equities, real estate and in entrepreneurs to build successful companies. Our team is also involved in advising businesses at all stages of growth.