Guerrilla Marketing Pitch for DFENERGY Pre-Launch Campaign

Closed
DansFarmaRoot
Toronto, Ontario, Canada
DK
Owner
(48)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Graphic design Communications Advertising Digital marketing Product or service launch
Skills
target audience customer engagement product promotion brand awareness advocacy market analysis applications of artificial intelligence marketing marketing strategies digital marketing
Project scope
What is the main goal for this project?

The main goal for the project is to create a disruptive digital presence for DFENERGEY that captivates and engages potential consumers, drives brand awareness, and fosters a community of brand advocates, leading up to and beyond the September 1st launch.


This will involve several different steps for the students, including:


- Work with understand and analyze the designated target audience of DFENERGY.


- Developing a digital marketing strategy that utilizes disruptive tactics to capture attention.


- Creating engaging content for social media and digital platforms.


- Implementing AI-driven solutions for customer engagement and product promotion.


- Measuring and analyzing the effectiveness of the pre-launch campaign.


- Collaborating with tech universities to leverage cutting-edge AI applications for marketing strategies.


What tasks will learners need to complete to achieve the project goal?

By the end of the project, students should complete the following list of activities:


- A comprehensive market analysis report outlining the target audience and their preferences.


- A disruptive digital marketing strategy that includes innovative tactics to capture attention.


- Engaging content for social media and digital platforms that aligns with the brand's image and message.


- Implementation of AI-driven solutions for customer engagement and product promotion.


- A detailed report measuring and analyzing the effectiveness of the pre-launch campaign.


- Collaboration with tech universities to leverage cutting-edge AI applications for marketing strategies.



Final deliverables:


- A detailed report outlining the entire pre-launch campaign strategy and its effectiveness.


- A presentation showcasing the digital presence created for DFENERGY and the impact on brand awareness.


- Recommendations for future marketing strategies based on the insights and data gathered during the pre-launch campaign.

Supported causes
Good health and well-being
About the company
  • https://www.DansFarmaRoot.com
  • 2 - 10 employees
  • Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.

Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.

Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.

At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.