The Réseau ACCESS Network aims to create a comprehensive marketing campaign to highlight the benefits of Harm Reduction programs and services. The goal is to educate the public and stakeholders about the importance and effectiveness of these programs in reducing harm related to substance use. The campaign will leverage evidence-based research and data, as well as insights and testimonials from People With Lived and Living Experience/Expertise (PWLLE), and people who have lost loved ones to the toxic drug supply. The project will involve creating engaging video content and a series of social media posts to disseminate this information widely. This initiative seeks to foster a better understanding and acceptance of Harm Reduction strategies within the community.

Key points:

- Educate the public on Harm Reduction benefits.

- Use evidence-based research and data.

- Incorporate insights from PWLLE.

- Create social media content (potentially short videos).

- Promote community understanding and acceptance.

- Reduce stigma and look at how many stigma campaigns have led to increased stigma.

The project will result in a comprehensive campaign - to move the middle. These deliverables will include:

- A print/news media opted campaign

- A social media content calendar with at least 15 posts, including graphics, captions, and hashtags.

- A final report summarizing the research, data used, and the campaign's impact.

Key points:

- A stand-alone presentation piece for the general public audience or political audience. These could include imagery, video, and quotes.

- Social media content calendar with 15 posts.

- Final summary report.

The student(s) will work with the Réseau ACCESS Network team to review briefs, storyboards, and campaigns. The team will provide research along with background on the campaign.