Yoga Industry Market Research
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current target market. We want to learn more about customer’s expectations and behaviours in suggested new more narrow segments of the market. It is important for us to stay up to date on industry standards to ensure that we research new market segments fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.
Our specific need is an outline of our industry’s expansion opportunities through a target market analysis. This report should include an optimal target market recommendation list, key words that we can rank for and what percentage of the total market our target segment represents.
To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
- What is the main goal for this project?
-
We are ready to take our business to the next level. Presently we only exist in one market but it’s time to grow! Our company requires some assistance is assessing our customer landscape outside of our current target market. We want to learn more about customer’s expectations and behaviours in suggested new more narrow segments of the market. It is important for us to stay up to date on industry standards to ensure that we research new market segments fully and completely before choosing to enter. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision.
Our specific need is an outline of our industry’s expansion opportunities through a target market analysis. This report should include an optimal target market recommendation list, key words that we can rank for and what percentage of the total market our target segment represents.
To consider: which markets align with our current one? Where are there buyers that we have yet to reach? What are the pros and cons to expanding our operations? What potential competitors exist in new locations? What legal protocol will need to be considered?
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
About the company
- http://www.atlasstudio.com/
- 11 - 50 employees
- Education, Sports & fitness, Hospital, health, wellness & medical, Media & production, Publishing & printing
A social enterprise community based yoga studio in Cambridge, Ontario with in-person and a global interactive online live and recorded yoga membership based website offering yoga classes, workshops and training, specializing in yoga therapy and training yoga therapists.