AI-Powered Digital Marketing Innovation Program

Open
DansFarmaRoot
Toronto, Ontario, Canada
DK
Owner
(27)
4
Preferred learners
  • Anywhere
  • Academic experience
Categories
Marketing UI design Branding & style guides Mobile app development Information technology Artificial intelligence
Skills
canva (software) marketing copy marketing materials core product marketing generative artificial intelligence social media content marketing strategies ideation dall-e image generator
Project scope
What is the main goal for this project?

The main goal for the project is to equip students with practical skills in utilizing cutting-edge AI tools for digital marketing, specifically tailored for DansFarmaRoot and its flagship product, DFENERGY. The program aims to revolutionize digital content creation and marketing strategies by harnessing the power of artificial intelligence.


What tasks will learners need to complete to achieve the project goal?


- Get acquainted with DansFarmaRoot's mission, vision, and products.


- Dive into campaign ideation and the role of AI in digital marketing.


- Use DALL-E to create unique images for use across various platforms.


- Leverage MidJourney to design immersive promotional visuals.


- Generate compelling marketing copy and social media content using ChatGPT.


- Create professional marketing materials with Canva.


- Enhance and refine marketing content using the capabilities of Jasper AI.


- Develop a comprehensive digital marketing strategy integrating all elements.


- Launch and analyze the effectiveness of the marketing campaign.

How will you support learners in completing the project?

As the founder of DansFarmaRoot, I am committed to ensuring that co-op students receive comprehensive support throughout their project. This includes dedicating my self, the Founder of DansFarmaRoot full access 7 days a week for mentoring, providing access to advanced AI tools and technology, and making available market data and research resources. Additionally, I will facilitate regular feedback sessions to guide and refine student strategies, ensuring a rich learning experience and successful project outcomes

Supported causes
Good health and well-being
About the company
  • https://www.DansFarmaRoot.com
  • 2 - 10 employees
  • Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

DansFarmaRoot, founded by Dan Kaye, is an innovative Canadian nutraceutical company revolutionizing the AgTech sector through AI-driven solutions. Specializing in high-quality Canadian Ginseng products, DansFarmaRoot leverages advanced AI technologies for market analysis, customer engagement, and product development.

Our flagship product, DFENERGY, caters to diverse consumer needs, including health and wellness enthusiasts, shift workers, professionals, students, eSports gamers, and men seeking natural remedies for erectile dysfunction.

Collaborating with top tech universities, DansFarmaRoot pioneers cutting-edge AI applications to optimize marketing strategies and expand their global reach, making health and wellness smarter and more accessible.