AI-Powered Digital Marketing Innovation Program

Open
DansFarmaRoot
Toronto, Ontario, Canada
Owner
(66)
4
Project
Academic experience
80 hours per learner
Learner
Anywhere
Intermediate level

Project scope

Categories
UI design Branding & style guides Mobile app development Information technology Artificial intelligence
Skills
canva (software) marketing copy marketing materials core product marketing generative artificial intelligence social media content marketing strategies ideation dall-e image generator
Details

The main goal for the project is to equip students with practical skills in utilizing cutting-edge AI tools for digital marketing, specifically tailored for DansFarmaRoot and its flagship product, DFENERGY. The program aims to revolutionize digital content creation and marketing strategies by harnessing the power of artificial intelligence.


Deliverables


- Get acquainted with DansFarmaRoot's mission, vision, and products.


- Dive into campaign ideation and the role of AI in digital marketing.


- Use DALL-E to create unique images for use across various platforms.


- Leverage MidJourney to design immersive promotional visuals.


- Generate compelling marketing copy and social media content using ChatGPT.


- Create professional marketing materials with Canva.


- Enhance and refine marketing content using the capabilities of Jasper AI.


- Develop a comprehensive digital marketing strategy integrating all elements.


- Launch and analyze the effectiveness of the marketing campaign.

Mentorship

As the founder of DansFarmaRoot, I am committed to ensuring that co-op students receive comprehensive support throughout their project. This includes dedicating my self, the Founder of DansFarmaRoot full access 7 days a week for mentoring, providing access to advanced AI tools and technology, and making available market data and research resources. Additionally, I will facilitate regular feedback sessions to guide and refine student strategies, ensuring a rich learning experience and successful project outcomes

Supported causes
Good health and well-being

About the company

Company
Toronto, Ontario, Canada
2 - 10 employees
Consumer goods & services, Food & beverage, Marketing & advertising, Sales, Trade & international business

DansFarmaRoot is an innovative Canadian Ginseng farm-to-table nutraceutical company committed to enhancing daily performance and well-being through natural, effective, and scientifically supported supplements.

Our dedication to quality starts at the source with Canadian-grown ginseng, ensuring the highest potency and purity in every product. Leveraging cutting-edge AI technology, our flagship, award-winning product, DFENERGY, sets a new benchmark in the health and wellness industry.

Our commitment to innovation is exemplified by our record-setting onboarding of University co-op students, who infuse our team with fresh ideas and cutting-edge strategies.

At DansFarmaRoot, we are not just revolutionizing the health and wellness industry; we are setting a new standard for how small businesses integrate AI into their ecosystems.