Virtual Internship Opportunity Marketing Fashion Inspired Headphones Brand Co
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The primary focus for the student will be: (Include a few examples of marketing projects as seen below)
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an aggressive SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- Work closely with the website developer
- Ecommerce experience preferred
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience being that we are a membership base company
- For the student(s) to help us generate more traffic and revenue through search engines and effective social media marketing.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- What is the main goal for this project?
-
The primary focus for the student will be: (Include a few examples of marketing projects as seen below)
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
- Develop and implement an aggressive SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- Work closely with the website developer
- Ecommerce experience preferred
- What tasks will learners need to complete to achieve the project goal?
-
Our goal at the end of this experience is: (Indicate deliverables you expect the student(s) to complete, as exemplified below)
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience being that we are a membership base company
- For the student(s) to help us generate more traffic and revenue through search engines and effective social media marketing.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- How will you support learners in completing the project?
-
Students will work closely with the primary project manager who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)
Weekly meetings and emails
g.orlando.p@zukasound.com
g.orlando.p@gmail.com
Primary contact: (G. Orlando Prendergast, CEO)
Secondary contact: (N/A)
About the company
- https://myzuka.ca
- 2 - 10 employees
- Retail, Entertainment, Manufacturing, Technology, Marketing & advertising
Zuka Sound Inc., operating as 'ZUKA' is a profit for purpose fashion inspired brand company that is positioning itself to disrupt the entire audio electronics industry via its never before seen product design and quality, premium in studio/concert feel sound and very reasonable pricing. Our ZEP(Zuka Entrepreneurship Program) is our very ambitious global initiative to use our brand and products to offer youths and young adults opportunities to also join us and create wealth for themselves and families. The ZUKA business model is membership base because we want to create and establish a solid community that will educate and support marginalized people. If ZUKA profits so do our membership. PEROD!!