Local Youth Sustainability Education Non-Profit Organizational Growth - Langara

Open
Human and Nature Youth Club
Vancouver, British Columbia, Canada
HC
Marketing Consultant
(9)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Business strategy Product or service launch
Skills
target audience brand awareness public relations program development
Project scope
What is the main goal for this project?

Help a local non-profit deliver a 1 - 2 year strategy in PR and Program Development:


PR Strategy: Develop a comprehensive PR strategy for the non-profit. This includes campaigns for a varied number of already established target audiences, varied and cohesive public relations campaign(s) that build a consistent brand awareness through existing PR channels, and is conscious of existing organizational capacity.


Program Development: Analyze existing non-profit programs and identify opportunities for development or creation of new programs. Assist in designing varied and cohesive programs that align with target audiences' interest and needs that align well with an organization early in their journey.


What tasks will learners need to complete to achieve the project goal?

Create consultant style reports that address the 2 main goals of the project. Providing approachable, simple, solutions that address the org's. key challenges and allow it to reach the next step in its journey.

How will you support learners in completing the project?

Student will have weekly meetings with the leadership team, including the director of the org.

Student will have bi-weekly mentoring sessions to review learnings, methodology, and discern improvement areas

Student will be provided existing frameworks to inform their decision making process but given the space to bring their own

Students will have the ability to rely on admin team during working hours for ad-hoc support and questions.

About the company

We are a non-profit organization with the mission to inspire the next generation to interact responsibly with the environment, by providing nature-focused curriculum, outdoor field trips and competitions to youth in Vancouver, British Columbia.