STEM the Gap Academy aims to leverage data from its digital platforms to improve customer experience and website performance. This project focuses on analyzing user interactions and behaviors using data from Hot Jar, Squarespace, and a chat feature. The primary goal is to identify patterns and trends that can inform strategic decisions to enhance user engagement. Learners will engage in data cleaning and organization, followed by exploratory data analysis to uncover meaningful insights. By visualizing key findings, the project will provide STEM the Gap Academy with actionable recommendations to optimize their digital platforms. This project offers learners a practical opportunity to apply their data analysis skills in a real-world context, bridging the gap between theoretical knowledge and practical application.

The project deliverables include a comprehensive report detailing the data analysis process, key findings, and actionable insights. Learners will also create visualizations that effectively communicate trends and patterns in user interactions. Additionally, a presentation summarizing the analysis and recommendations for enhancing customer experience and website performance will be delivered to STEM the Gap Academy.